Optavia

We are on a mission to create a revolution in health and wellbeing.

We launched Take Shape For Life® in 2003 with a very clear mission – to help people achieve Optimal Health through Healthy Body, Healthy Mind and Healthy Finances. From the very beginning our health coaches were at the heart of our success, creating a supportive community to lead a revolution in health and wellbeing.

We continue to have big ambitions for our mission.

The bold ambition of our founders set Take Shape For Life® in motion and it's this ambition for our mission that continues to drive everything we do. We believe in the power of Optimal Health to shape lives for the better and we want to put that power in the hands of as many people as possible.

Evolving our brand holds the key to unlocking our future.

To support our ambition we need a brand that is both built on past success and takes us into the future we want to create. This is why we have taken the decision to evolve our brand from Take Shape For Life® to OPTAVIA™.

We are OPTAVIA™. We are Agents of Transformation. We are brand led and mission driven. OPTAVIA™ our brand. Optimal wellbeing™ is our mission.

Our mission matters because we know people are at their most fulfilled when they're pursuing what means most to them in life.

We understand people can feel powerless in shaping their physical, mental and financial wellbeing in a world where the path to optimal living is littered with ineffective solutions and deception.

This is why everything we do inspires and equips people to live optimal days, through a philosophy and proven system grounded in what works.

We are enthusiastic about the potential we see in people, we are interested in the dreams they want to fulfil, we are purposeful in promoting optimal living and we are magnetic because the results people achieve with us are simply extraordinary.

We are for a growing community of people who are ready to take personal responsibility for their optimal wellbeing in life.

We are OPTAVIA™. This is our way.

Take Shape For Life®'s proven portfolio of Fuelings has supported hundreds of thousands on their journey to Optimal Wellbeing™ throughout the years. Designed to provide the right nutrition at every stage of the journey, our Fuelings are nutritious, delicious, and effective. Outstanding products bring about outstanding results, and as consumer preferences evolve, Take Shape For Life® must also evolve. Continuous innovation is critical to ensure the best experience for our family of Health Coaches and Clients.

OPTAVIA™ Fuelings provide the same scientifically proven nutritional profile as our portfolio of more than 70 Fuelings does today, so they are nutritionally interchangeable. OPTAVIA™ Fuelings can be used right alongside or in place of the delicious options you already know and love. Our new OPTAVIA™ Fuelings bring bold flavors and exciting ingredients sourced from around the world to provide our family of Health Coaches and Clients with additional choices.

OPTAVIA 30™ is your first 30 days of integration to a lifetime of Optimal Wellbeing™. Over these first 30 days, you’ll collectively experience The OPTAVIA™ Way by utilizing a daily plan and working with your Health Coach to reach your goals as you take control of your life and create one optimal day after another. In order to accomplish this, we’ve built a dynamic foundation that includes four components:

  • Your Health Coach, who provides caring, knowledgeable, one-on-one support, which is one component that makes OPTAVIA™ different than any other healthy lifestyle program.
  • The Habits of Health, contained within Dr. A's Habits of Health System, teaches you that if you can make small, consistent changes in your habits, you can learn to sustain your results for life.
  • Our Community, who provide you with additional support on your journey through a variety of tools.
  • Our Fuelings, which are developed with purpose and designed to transform, provide the right nutrition at every stage of the journey and are nutritious, delicious, and effective.

Our goal is to help you get started with your OPTAVIA™ journey quickly, by taking small steps, and to support you along the way. Talk to your Health Coach today and start your Optimal Wellbeing journey with OPTAVIA 30™.

OPTAVIA™ Fuelings

OPTAVIA™ Fuelings contain no colors, flavors, sweeteners or preservatives from artificial sources and the OPTAVIA™ line steers clear of all artificial additives. In addition, each OPTAVIA™ fueling includes:

  • No colors, flavors, sweeteners, or preservatives from artificial sources
  • No genetically engineered ingredients
  • A minimum of 250 million CFU of GanedenBC30® probiotic cultures per Fueling to help support your digestive and immune health*
  • 25 Vitamins and minerals, including the sunshine vitamin – Vitamin D
  • Premium ingredients from all over the world

We've searched high and low across the globe for specialty ingredients to make your eating experience one to remember.

Chia seeds from Bolivia, rosemary from the Mediterranean, thyme from Morocco, cinnamon from Indonesia, coconut sugar from the Philippines, and more, in order to provide you with the highest quality and best tasting Fuelings possible.

*As part of a balanced diet and healthy lifestyle.

Try OPTAVIA™ Fuelings today!

Make it even easier to follow our clear, simple Optimal Weight 5&1 Plan™ by choosing one of our OPTAVIA™ 30 day kits and joining the BeSlim® Club - our BEST VALUE!

  • OPTAVIA30-Day Optimal Kit

    SKU# 76955
    $426.15

    The OPTAVIA 30-Day Optimal Kit is one of several tools we've created to help you flourish and thrive. This Kit contains a sampling of OPTAVIA's™ delicious offerings, as well as Dr. A's Habits of Health and Living a Longer Healthier Life: The Companion Guide to Dr. A's Habits of Health!

    View Detail

  • OPTAVIA30-Day Favorites Kit

    SKU# 76945
    $390.15

    The OPTAVIA™ 30-Day Favorites Kit is one of several tools we've created to help you flourish and thrive. This Kit contains a sampling of OPTAVIA's™ delicious offerings so you don't have to stress about what to choose.

    View Detail

  • Chia Bliss Smoothie
    with Coconut Sugar from the Philippines,
    Kiwi, Pineapple, Blueberry, and Apple

    SKU# 71250
    $22.95 per box

    You can almost taste the invorating warmth of the sunshine in the refreshing Chia Bliss Smoothie. Inspired by the fruits, berries, and flavors of the tropics, it's an excellent source of antioxidant vitamins A, C & E, is high in protein, and low in fat.

    View Detail

  • Dark Chocolate Coconut Curry Bar
    with Almonds and Sea Salt

    SKU# 65975
    $22.95 per box

    Enjoy the unique flavor of this Dark Chocolate Coconut Curry Bar that's got everything you need to add a kick to your day. The decadent flavor of dark chocolate and just the right touch of spicy curry gracefully complement the tropical sweetness of coconut. It's an excellent source of calcium and Vitamin D, is high in protein, and low in fat.

    View Detail

  • Cinnamon Cream Cheese Swirl Cake
    with Indonesian Cinnamon (Naturally Flavored)

    SKU# 53550
    $22.95 per box

    You know when it's time to indulge, and there's nothing like a Cinnamon Cream Cheese Swirl Cake to give yourself something special. The warming spice of cinnamon and the sweet, smooth flavor of cream cheese are a classic combination that rewards every time. It's an excellent source of antioxidant vitamins A, C, & E, is high in protein, and low in fat.

    View Detail

  • Chipotle Mac & Cheese
    with Aged, Sharp Cheddar

    SKU# 66598
    $22.95 per box

    You know there's nothing like the comforting flavors of Chipotle Mac & Cheese for a substantial boost to make your day remarkable. The smoky heat of chipotle and sharp gooey goodness of aged cheddar are a winning combination to fuel you up to your best. It's high in protein, low in fat, and a good source of fiber.

    View Detail

  • Buttermilk Cheddar Herb Biscuit
    with Mediterranean Rosemary and Moroccan Thyme

    SKU# 53500
    $22.95 per box

    Enjoy the mouthwatering flavor of a Buttermilk Cheddar Herb Biscuit that's got everything you need to make today count. The creamy cheddar cheese, savory Mediterranean rosemary, and Moroccan thyme are an enticing combination that invites you back for more. It's high in protein, low in fat, and a good source of fiber.

    View Detail

  • Wild Blueberry Almond Hot Cereal
    with Chia Seeds from Bolivia and Supergrains

    SKU# 68350
    $22.95 per box

    You'll feel ready for anything after a bowl of Wild Blueberry Almond Hot Cereal that's full of everything you need for all the day has to offer. The soft texture and juicy flavor of blueberries work with the nutty crunch of almonds to make this a satisfying start to whatever you choose to do. It's high in ALA Omega-3 fatty acids**, high in protein, and low in fat.

    **Contains 400mg of ALA per serving, which is 25% of the 1.6g Daily Value for ALA.

    View Detail

  • Honey Chili Cranberry Nut Bar
    with Flaxseeds, Pumpkin Seeds, and Almonds (Naturally Flavored)

    SKU# 65966
    $22.95 per box

    You know you've had something out of the ordinary with this Honey Chili Cranberry Nut Bar that's got everything you need to keep you going. The sweetness of honey, the tartness of cranberries, and the gentle heat of the chili combine to pack a punch of flavor. It's an excellent source of antioxidant vitamins A, C, & E, is high in protein, and low in fat.

    View Detail

  • Dark Chocolate Covered Cherry Shake
    with Real Cocoa (Naturally Flavored)

    SKU# 71050
    $22.95 per box

    Indulge in this Dark Chocolate Covered Cherry Shake that will have you feeling invigorated and ready for anything the day may bring. With the full-bodied flavor of chocolate and the lusciously sweet flavor of cherries, it's a mouthwatering experience you'll savor. It's an excellent source of antioxidant vitamins A, C, & E, is high in protein, and low in fat.

    View Detail

  • Spinach Pesto Mac & Cheese
    with Basil and a Blend of Parmesan and Romano Cheeses

    SKU# 66602
    $22.95 per box

    The comforting taste of Spinach Pesto Mac & Cheese will strengthen and sustain you for the day ahead. The rich depth of spinach and basil pesto blended into a smooth mixture of Parmesan and Romano cheeses comfort and nourish you for the day ahead. It's high in protein, low in fat, and a good source of fiber.

    View Detail

  • Honey Sweet Potatoes
    with Brown Sugar and Indonesian Cinnamon

    SKU# 66613
    $22.95 per box

    Taste the comfort of Honey Sweet Potatoes and enjoy the flavors and inspiration of home. They're delicately flavored with sweet and spicy cinnamon and honey for ultimate mealtime bliss. It's an excellent source of antioxidant vitamins A, C, & E, low in fat, and a good source of fiber.

    View Detail

  • Green Renewal Shake
    with Kale, Spinach, Spirulina, Carrot, Banana, Apple, Lemon, and Ginger

    SKU# 71150
    $22.95 per box

    You'll be good to go with this zesty Green Renewal Shake that will have you feeling refreshed and ready for whatever you choose to do. The tangy flavors of lemon and ginger are the perfect complement to the rich depth of dark leafy greens. It's an excellent source of antioxidant vitamins A, C, & E, is high in protein, and low in fat.

    View Detail

  • Indonesian Cinnamon and Honey Hot Cereal
    with Chia Seeds from Bolivia, Quinoa, and Whole Grain Barley

    SKU# 68450
    $22.95 per box

    Explore your possibilities with a delicious and fragrant bowl of Indonesian Cinnamon and Honey Hot Cereal. The warming spice of Indonesian cinnamon and the delicate sweetness of honey make this the perfect start to whatever lies ahead. It's high in ALA Omega-3 fatty acids**, high in protein, and low in fat.

    **Contains 400mg of ALA per serving, which is 25% of the 1.6g Daily Value for ALA.

    View Detail

  • Chocolate Cherry Ganache Bar
    with Dried Cherries, Pomegranate, and Chia Seeds (Naturally Flavored)

    SKU# 65957
    $22.95 per box

    Take time to savor this Chocolate Cherry Ganache Bar that's got everything you need to make your day brighter. Creamy chocolate ganache, tart cherries, and pomegranates combine effortlessly into a perfectly indulgent treat. It'ss an excellent source of calcium and Vitamin D, is high in protein, and low in fat.

    View Detail

  • "I am beyond excited to introduce these products to everyone! Satiety packed into 110 calories, along with unique flavor combinations, mixed textures, and so much variety within these products to tickle the taste buds!"

    Gayle C.
    Escondido, CA
    Certified Health Coach